These were the biggest menu flops in fast food (MCD, QSR, YUM)
- Fast-food chains often experiment with their menus to try to appeal to new customers or offer healthier options.
- Even though some of these items take off, many of them end up huge failures.
- Other items that have been long discontinued include Taco Bell’s Seafood Salad, McDonald’s Hula Burger, and Wendy’s Frescata.
Not every fast-food option can be a best seller.
Some experimental menu items actually end up costing chains millions, like McDonald’s Arch Burger, a “gourmet” burger that aimed to appeal to a more adult crowd but failed miserably. McDonald’s spent an estimated $150 million to $200 million advertising the Arch Deluxe’s rollout, which, at the time, was the most expensive promotional campaign in fast-food history, The New York Times reported.
Other menu items failed because they were just unappetizing, like Taco Bell’s Seafood Salad or Domino’s Oreo Pizza.
Here are some fast-food items that didn’t make it:
McDonald’s: Hula Burger
The Hula Burger, introduced in the 1960s, was intended to be a meat-free option for Catholic customers who couldn’t eat meat on Fridays during Lent. Positioned to compete against the Filet-o-Fish, the pineapple-and-cheese burger ultimately failed and was pulled from the menu because the Filet-o-Fish was much more popular.
McDonald’s: Fish McBites
Fish McBites were also added to the menu as another fish option, but they failed to do anything to help McDonald’s sales and were eventually taken off the menu in 2013.
The McAfrika was one of McDonald’s worst PR disasters because it was launched in Norway, one of the world’s wealthiest countries, when millions in South Africa were starving. The sandwich was made with beef, cheese, and vegetables on a pita, and was quickly pulled from the menu in 2002.
Read the full article from it’s original source: http://uk.businessinsider.com/fast-food-menu-items-that-failed-2018-3