'Solo: A Star Wars Story' director Ron Howard responds to the movie's disappointing box-office performance

ron howard

  • “Solo: A Star Wars Story” brought in an estimated $103 million against the $130 million that analysts were projecting it to make over the Memorial Day weekend, Deadline reported Monday.
  • The film’s director, Ron Howard, responded on Twitter to the film’s falling short of its three-day projection, saying: “Didn’t meet projections but amounts to a new personal best.”

“Solo: A Star Wars Story” fell way short of its box-office projection over the Memorial Day weekend, but the film’s director, Ron Howard, is taking the shortcoming in stride.

On Monday, Deadline reported that “Solo” would not meet the $130 million analysts were projecting it to make at the box office over the extended weekend. The “Star Wars” spin-off instead brought in an estimated $103 million in the four days since its release and $84.8 million in the first three.

On Sunday, Howard responded on Twitter to a fan question about the film’s three-day projected haul.

“Didn’t meet projections but amounts to a new personal best,” Howard said. “Check #SoloAStarWarsStory for balanced feedback & then C it on a big screen!”

The $84.8 million that “Solo” brought in for its three-day opening did amount to a personal best opening weekend for Howard, surpassing the $77 million that “The Da Vinci Code” made over its three-day opening in 2006 (without adjusting for inflation), according to Box Office Mojo.

Howard took over the reins on “Solo” in June, after Lucasfilm President Kathleen Kennedy ousted the previous directors, Philip Lord and Christopher Miller, citing “different creative visions.”

With extended reshoots under Howard, the film’s production budget exceeded $250 million, Variety reported. To break even, “Solo” would most likely have to bring in somewhere north of $500 million globally, with marketing and other costs of release taken into account.

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Read the full article from it’s original source: http://uk.businessinsider.com/solo-a-star-wars-story-director-ron-howard-responds-disappointing-box-office-2018-5

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